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Way back in July of 2007, I wrote a blog post called Cleansing: the overlooked beauty tip, a post about the importance of the method of cleansing, and a warning about harsh manual exfoliation. I referred to our unique great cleansing programme, developed specifically for use with our SBT Seabuckthorn products, but useful for anyone who wants to take better care of their skin.The main principle of our cleansing programme is the superiority of clean fingers for gently but thoroughly cleansing skin, by exfoliating, massaging, and cleaning without damaging or stretching the skin.

Since that post, I have had a life-changing experience: I’ve signed up for cable television, for the first time in 12 years! During the subsequent months, I’ve seen my share of advertisements, but one in particular stuck with me, an ad for chamois, (shammys), the cloths people use to polish their cars.

The more expensive the car, the more likely it is to be in an ad being polished by some guy with a chamois. Why would that be? Chamois is made from sheep- or lamb-skin – it’s a very fine, exclusive form of suede. Wikipedia calls it the least abrasive drying material for any auto surface….

This very soft hide is the best, most gentle thing for the surface of a car – should the surface of your face deserve any less? We have our very own version of the chamois, right on the tips of our fingers. Clean fingertips, using gentle pressure, are a soft, smooth, naturally antiseptic surface that lifts dead skin, oils and impurities without scratching or irritating like other textiles can (the same reason why you’ll never see someone polishing a Lamborghini with a regular cloth, a disposable pad, or even a cotton ball).

So check out our programme, and start cleansing with your clean, bare fingers. Your face will thank you!

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